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Lucy Hale, the pretty little face of BONGO, was in full bloom on Saturday at the label's juniors launch in North Hollywood.

Lucy posed for pictures at Sears looking BONGO-licious in a sheer top with black bandeau underneath, colorful floral print pants and strappy black sandals.

The Pretty Little Liar completed her summer-appropriate outfit by leaving her brown tresses down and painting her lips a cute pink color.

We're just glad she's giving us something different for once.

A little variety never hurt anybody!

[Image via AKM-GSI.]

Tags: bongo, lucy hale, sears, summer 2013 juniors launch

She's baaaack!

After sharing the spotlight with Pretty Little Liar co-star Ashley Benson, Lucy Hale is flying solo for BONGO's S/S 2013 campaign!

Shot by Terry Richardson, the summer-themed shoot really amps up the sex appeal and sexual innuendos.

Hey, it's Terry Richardson behind the camera! What did you expect!?

Ch-ch-check out the ads and loads of behind-the-scenes pics (below)!

[Image via Terry Richardson/BONGO.]

Tags: ad campaign, behind the scenes, bongo, bongo spring 2013, kmart, lucy hale, photo shoot, sears, terry richardson

They're back!

Lucy Hale & Ashley Benson are all decked out to pull Santa's sleigh on Christmas Eve!

The Pretty Little Liars stars got a bit wild on the set of the latest BONGO campaign shoot, donning felt reindeer antlers and wrapping themselves up in strings of Christmas tree lights.

Hey, that'd make the perfect Christmas party outfit for us this year!

The girls also welcomed in the New Year in sequined strapless mini dresses and top hats while blowing on party horns.

Fun timez!

Check out the gallery (below) for all the fun behind the scenes pics!

[Images courtesy of Bongo]

Tags: ashley benson, bongo, bongo fall 2012 ad campaign, bongo jeans, lucy hale, pretty little liars

That's one way to stand out from the competition.

Pretty Little Liars starlet Lucy Hale is lookin' belly good on Cosmo's September issue.

The face of Bongo shows off her petite physique in a yellow button down top with sparrows on the shoulders and hip-hugging jeans.

We think this a pretty decent cover for Cosmo. It's sexy without being in your face and the word 'vagina' is nowhere to be seen!

[Image via Cosmopolitan.]

Tags: bongo, cosmopolitan, jeans, lucy hale, pretty little liars, september 2012, september cover, september issue, sparrows, yellow top

Lucy Hale and Ashley Benson are the perfect fashionably infused pair!

BONGO unveiled its new fall campaign starring the Pretty Little Liars who are looking like the fanciest fibbers we've ever seen.

The label's "On Set" video and photographs gives us a behind-the-scenes look at Hale and Benson's life by taking us to their dressing rooms and trailers.

We're really loving how down to earth the young ladies are!

Check out more campaign pics (below) and a behind-the-scenes video…AFTER THE JUMP!

Tags: ashley benson, behind the scenes, bongo, bongo campaign debut august and september, bongo fall 2012 ad campaign, kmart, lucy hale, on set bongo fall 2012 ad campaign, pretty little liars, sears

Meet the new Bongo girls: Lucy Hale and Ashley Benson!

The Pretty Little Liars starlets take over for Audrina Patridge, who starred in the ads for the past several seasons.

Check out their individual ads (below) and tell us what U think!

Tags: ashley benson, audrina patridge, bongo, lucy hale, pretty little liars, spring 2012 ad campaign

Audrina Patridge showed her festive side yesterday at the Bongo Holiday Giveaway in Los Angeles.

The former Hills star paraded around in a sexy Santa Claus outfit as she handed out treats like cupcakes from Bongo's Hot Holiday Truck.

The event also featured some sexy, topless male models dressed as Santa's elves.

Hawt!

[Image via National Photo Group.]

Tags: audrina patridge, bongo, elv, santa clause, truck