Alcoholism isn't an easy thing to overcome and, recently, science has figured out why.
In a study involving heavy drinkers and light drinkers, researchers discovered that those who drink heavier on a regular basis get more enjoyment from alcohol.
Boozing is known to trigger the release of naturally occurring opioids in the brain's reward centers, but heavy drinkers' brains release more of this chemical in the orbital frontal cortex and the nucleus accumbens after just a single drink.
Since people experience the release of opioids differently, some perceive alcohol to be more pleasurable than others and yearn to feel that rush of pleasure again.
In effect, heavy drinkers may subconsciously crave alcohol more than others do, which makes it harder for them to stop drinking.
This is exactly why it's so important to get help if you think you have a drinking problem! Your brain is wired to continue the cycle, so you'll need another brain to help you discover the determination to stop it!
[Image via WENN.]