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Gwyneth Paltrow Goes From Night To Day For Hugo Boss

Gwyneth Paltrow is the face of Hugo Boss's latest fragrance!

Lest you forgot, Gwyneth Paltrow is still working with Hugo Boss

The actress is already the face of the brand's Boss Nuit Pour Femme, so naturally she'd be tapped to represent the scent's counterpart Boss Jour Pour Femme as well.

It's not a huge leap!

The subtle ad (above) features Gwynnie leaning back against a brick wall on a sunny day and looking serene.

Her tranquility is most likely owed to the fragrance's

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Gwyneth Paltrow Launches Perfume Like a Boss

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Where's Rick Ross when you need him?

Gwyneth Paltrow was in Madrid on Monday for the launch of the new Hugo Boss perfume Boss Nuit Pour Femme.

For the event, the goop-y actress wore a black leather Boss dress paired with black Jimmy Choos and a matching clutch.

We're kinda surprised Gwynie didn't go for her ridiculously expensive, saggy crotch jumpsuit. Then again, maybe not.

[Image via Ramey Pix.]

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Gwyneth Paltrow Is About To Smell Like A Boss!

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Things are gonna get GOOPier because Gwyneth will be dripping in Hugo Boss' scent Boss Nuit Pour Femme (Boss Black for Women.)

She's just signed as the new face of the female signature scent and will star in the fragrance's TV, print, and online campaigns that will be all up in your face this September.

So what does Miz Paltrow herself say about her new gig??

"I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life."

Of course you do, Gwyneth. OF COURSE YOU DO. We wouldn't expect anything less!

Prelaunches for the new perfume campaign are slated for August so get ready for a summer of Gwyneth!

[Image via WENN.]

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