This would be cute if it wasn't suuuuper sexist! LOLz!
Coke likes to think that they're creating moments between two people that could eventually lead to a Happy Ever After. Instead, what they've done is assume that by tightening the caps a little more on their coke bottles that weakling women will have to ask strong men to open the bottle for them!
Seems kind of offensive to us!
We're willing to bet that they AREN'T showing all the times women of strength (read: probably almost all of them) just worked at it and opened the bottles on their own. What we ARE shown (above) are a handful of interactions where men come to the rescue!