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Hostess Has Over 100 Parties Interested In Buying Twinkies Brand!

Filed under: Business BlitzFood


We just previously mentioned that Hostess high-ups are requesting millions in bonuses even though they're going under.

So even though they're getting liquidated and their executives are being standard greedy business people, their brand name should carry on!

Hostess said they finally got final approval in bankruptcy court on their wind-down plans.

So even though 18,000 Hostess employees will lose their jobs, there are over 100 parties interested in buying the brand.

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Coco Quick Tip Of The Day


Mix Vintage with brand names:

Rather than look like a trendy follower, break up the current trends found in stores by mixing them with vintage elements. That way no one can ever be you, boo.

For more tips, tweet @JeannieMai

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The Duffster Opens Up About Reinventing Herself And Her Brand!


Hilary Duff may have gotten her start as a Disney princess, starring on Lizzie McGuire, but the actress has since expanded well into the music, book, and fashion worlds, and recently opened up about how, as a recently married young woman, she's ready for the world to view her in a more adult context professionally, and is plotting her moves to achieve that!

Check out some HIGHlights from a recent interview:

On being a brand:

“People aren’t just actors, singers or whatever these days. I like being a brand. I worked really hard for my brand and have gotten to do amazing things, go to amazing places because of it.”

On challenging herself with different movie roles:

"For a long time, I worried about my reputation and how people perceived me. One thing I did when I was younger was not concern myself with the project I was picking. I was just having fun. The characters seem all the same because they kind of were — a very relatable girl. That worked for me at that time. But now that I’m older, and if not exactly struggling, at least trying to prove myself by taking on different roles, I have to pay much more attention to that and do things that are a departure from each other. I worry about getting stuck doing one thing again. I liked that ‘Renee’ project very much. But I had done ‘Greta’ a couple of years ago, a very similar story…a girl who doesn’t fit in anywhere. Similar enough that I had to say I don’t want to go back to repeating myself."

On her new film, Bloodworth:

"I don’t know much about Southern Gothic, but I read this script and the book, ‘Provinces of the Night’ that it’s based on and knew I wanted to try it, to be a part of this amazing cast. It’s about trust and betrayal and growing up in the worst circumstances. My character basically grew up in a brothel. I just put on those cowboy boots and those clothes and became Raven. One thing I knew this would do is help people view me in a different way."

On going back to music:

"When I finished the last tour, I won’t say I fired everyone, but I took a step back from music. I wanted to focus more on my personal life, which I hadn’t done since I was a little kid — 10 ten years or more. But now I’ve got the itch again. So we’re just starting to get a new team together. With all of it, I’m taking my time more, these days, trying to make the best decisions possible."

Wow. We're so impressed with what an articulate, smart, business-savvy young woman she's turned out to be!

She's certainly accomplished so much during her time in the limelight, and remained pretty classy and low-key throughout it, so hopefully she can continue down this road and accomplish all of the goals she seems to have set for herself!

Well done, gurl!

We're looking forward to seeing where your career takes you!

[Image via WENN.]

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Adele Talks Selling Out And How She Keeps Herself From Doing It!

Filed under: Music MinuteAdeleBusiness Blitz


All the more reason she deserves all the success she's had this year!

She stays true to herself and her convictions, even if it's the opposite of what everyone else in similar positions is doing!

In her new interview with G Magazine, Adele opened up about how she tries to retain her integrity now that she's become such an incredible superstar, and claims that she's given herself five rules that will keep her from selling out or from becoming tabloid foddler!

She explains:

"I think it's shameful when you sell out. It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted. I don't want to be in everyone's face. I'm a big music fan and I get really pissed off when it gets like that … and I don't want people to get like that with me. I was furious when they did that on [re-releasing her debut album with extra tracks] 19. I said 'No' and they did it anyway. Just mugging off your fans. I will not do festivals. The thought of an audience that big frightens the life out of me. I don't think the music would work either. It's all too slow. We had three nights on hold at The O2 and I was like 'I wont play a festival. You think I'm gonna play a fuckin' arena? Are you out of your mind?' I'd rather play 12 years at the Barfly [small venue for indie bands] than one night at The O2! So I've made all those decisions and some people are pretty mortified. They think I'm mad."

Wow! We really respect her for taking control of the way her name and music are marketed, and we have to respect her for her!

She knows who she is and she wants to stay true to those convictions, so if that's how she wants her to career to be, then more power to her!

It's clearly working! So keep it up, gurl!

We can't express how much we respect you enough!

[Image via WENN.]

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The Olsen Twins Cover Newsweek!


So serious!

Check out Mary Kate and Ashley Olsen on the latest cover of Newsweek, which is dedicated to the power-twins and the unbelievably lucrative empire the two have built in the fashion world (above)!

Wow! It's like they're ALMOST smiling!

That might actually be more shocking than how much these two are actually WORTH! LOLz!

Hey - they've certainly earned it, given how long they've been in the biz, working their brand name!

Congratulations, ladies! Just don't forget to "prune" next time! Ha!

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The Situation Ca$hing In!!!

Filed under: ZportzYouTubeSnookiReality TV

We have to hand it to him - The Situation has really ca$hed in and made a little brand out of himself!

Check out the actually pretty HIGHlarious Rocky spoof the reality guido did with Mets player David Wright for Vitamin Water, or as it is now called, Situation Water!

Obviously, we think the commercial could have brought more LOLz if it were Snooki Snickers in his place, but that's just us!

What do U think?? How do U feel about Situation Water??

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