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Jay-Z's Ode To New York Closes YouTube "Brandcast"

Filed under: Music MinuteJennifer GarnerJay ZYouTube

It's all about broadening the brand and appealing to the masses, right!?

After debuting a slew of new channels at their 'brand cast' event in NYC Tuesday, YouTube - owned by Google - enlisted one of the most popular musical artists of our day (Jay-Z) to sing his hit song that features one of the most beloved cities in the world (New York).

Way to think outside the box guys!

The event pitched innovative

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