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Amy Schumer, Taraji P. Henson, Uzo Aduba, & More Get The Bratz Doll Treatment In Honor Of The Emmys!

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We just wanna put 'em in our pockets.

The Emmys may be over, but that doesn't mean you have to stop celebrating your favorite TV stars anytime soon!

That's because some of the television's most iconic celebs just got turned into Bratz!

The toy company took it upon itself to honor some of the award show's big winners and nominees and made a line of dolls completely in their likeness.

Photo: The 2015 Bratz Dolls Are Decked Out From Head To Toe

We're talking celebs like Amy Schumer, Amy Poehler, Christina Hendricks, Andy Samberg, Heidi Klum, Uzo Aduba, Sofía Vergara, and Taraji P. Henson!

These little cuties are almost better than winning the statue itself! Almost.

Ch-ch-check out Amy Schumer and Taraji P. Henson's reactions to the adorable dolls (below)!

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Bratz Are Back! And Wait Until You See The Doll Line's 2015 Accessories!

Filed under: YouTubeTeensFitnessToysStuff 4 Kidz

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These toys have the best toys!

Bratz dolls are being relaunched, and the entire line has been revamped to reflect today's teens and tweens!

The girls have all the latest fashions, not to mention stylish new gear like cell phone covers!

[ Video: Makeup Artist Transforms Into Barbie! ]

Along with Fierce Fitness and #SelfieSnaps, health and tech accessories, a YouTube channel, and brand new Create-It-Yourself Fashion Set, the Bratz have never been more now!

Launch day for all the new lines will take place July 25 at 10am at the Toys 'R' Us in Times Square, hosted by teen pop sensation Skylar Stecker!

Ch-ch-check out all the brand new Bratz (above)!

[Image via MGA Entertainment.]

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Lady GaGa Has A Bratty $10M Lawsuit On Her Horns Shoulders

Filed under: Legal MattersLady GaGa

lady gaga bratz lawsuit

There's some bad romance between Lady GaGa and MGA!

GaGaloo and the company agreed on a contract that would allow MGA the rights to produce and sell Bratz dolls in her likeness come the fall, but now GaGa's being accused of selfish foul play!

The entertainment company claims Mother Monster is withholding final approval to delay their release, thus allowing her to tie the dolls in with the release of her 2013 album.

The lawsuit states:

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Bratz Dolls Maker To Get Over $225 Million In Lawsuit Win

Filed under: Legal MattersBusiness Blitz


What a huge win for Bratz!

Creator of the doll line, MGA Entertainment, Inc. was awarded $225 million in punitive damages, attorney fees, and costs.

In the lawsuit that we previously told you about, Mattel toy company was found guilty of stealing MGA's ideas through "corporate espionage." Mattel was accused of using trade secrets that didn't belong to them, which resulted in a $85 million win to MGA. The rest of the $137 million will cover fees and costs that MGA incurred while defending themselves against Mattel's original copyright infringement claims.

MGA's chief executive officer Isaac Larian said:

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Parentz Will Be SO Pleased! Bratz Making A Comeback!

Filed under: Legal MattersBusiness Blitz

bratz dolls are back after mga win in court

Nice try, Mattel, but you can't keep a good Brat down!

Following a long, drawn out legal battle between Mattel and MGA entertainment over the rights to Bratz dolls, MGA won in court back in April, and NOW Bratz are back!

MGA is currently in the process of relaunching Bratz dolls, and it looks like they're gearing for a major comeback!

Here's what MGA Entertainment CEO Isaac Larian had to say about the return of Bratz:

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Bratz Dolls On Trial Once Again!

bratz are center of new trial

Over the past several years, there's been all types of dramz surrounding MGA Entertainment Inc's controversial Bratz dolls.

Mattel has argued in court that original Bratz sketches were created by a former employee of theirs while he was STILL working for them.

Based on this argument, Mattel was awarded $100 million in 2008, and they were awarded the "Bratz trademark portfolio."

…But then the 9th U.S. Circuit Court of Appeals threw the result out, so now the two companies are ready to butt heads once again over ownership of the doll franchise.

Here's what MGA CEO Isaac Larian wrote in an e-mail about their ongoing trials with Mattel:

"The damage Mattel has caused to the Bratz brand is in hundreds of millions of dollars and devastating."

And here's what Mattel spokeswoman Jules Andrew has said about it:

"This is a matter of principle, but it is also a matter of sound business sense. We look forward to winning the second trial, as we did the first."

SO MUCH drama over Bratz dolls! We're wondering how well these lawyers are able to sleep at night….

Team Mattel? Team MGA? Team Neither?

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Judge Overturns Ruling! Mattel No Longer Granted Rights To Bratz Dolls

Filed under: Legal Matters


A federal appeals court has thrown out U.S. District Judge Stephen Larson's decision to grant Mattel ownership of the Bratz dolls.

"It is not equitable to transfer this billion dollar brand — the value of which is overwhelmingly the result of MGA's legitimate efforts — because it may have started with two misappropriated names," said Chief Judge Alex Kozinski.

He added that the case, which included a $100 million verdict for Mattel in 2008, may require a new trial.

Mattel is looking forward to a "full trial" where they can address their claims against MGA Entertainment Inc.

"Unlike the relatively demure Barbie, the urban, multi-ethnic and trendy Bratz dolls have attitude," Kozinski added. "America thrives on competition; Barbie, the all-American girl, will too."


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