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Aviators Get A New Look

newraybans_e.jpg

What was wrong with the originals?

Ray-Ban are relaunching their iconic Aviator sunglasses by giving them a new look.

The six new collections include: the Ray-Ban Craft, Road Spirit, Tech, Titanium, Metal Glide and the limited edition Ultra Gold.

Ray-Ban's global brand manager explained the makeover, saying:

"The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers. Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator."

The updated Aviators will range in price from $139 for the Classics all the way up to $495 for the Ultra Gold collection. The new shades will be available in June so you can look hot for the summer.

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