Martha Stewart Living Omnimedia posted a 47% third-quarter broadcast revenue decline on Wednesday now that her syndication at the Hallmark Channel has been cut in half. The company made a measly $5.8 million in broadcast, which is nothing considering they are used to twice the amount.
But ratings have improved since her programming block at Hallmark has been reduced and Martha, along with the network, are hoping to benefit in the long term.
Executive chairman of Martha Stewart Living Omnimedia, Charles Koppelman, said:
"We're certainly hopeful that the audiences are finding the Martha show and the other shows. At current ratings, we're still a little bit challenged," but if things move into the right direction, the show "will be profitable."
Yikes! And how long is that gonna take?!
[Image via WENN.]