Back in October, we learned that Martha Stewart Living Omnimedia's third-quarter broadcast revenue had declined by 47%.
MSLO's Executive Chairman Charles Koppelman was hoping that more audiences would find Martha and her other shows on Hallmark, but it doesn't seem to be happening.
Now, Martha's company has posted a quarterly loss of $7.1 million, and her broadcasting revenue declined from $12.1 million to $7.8 million. Ouch.
Here's what Koppelman had to say about it:
"Our broadcasting team is continuing to build an attractive block of programming on Hallmark Channel."
"We believe the transformation of the company is beginning to take hold as we seek to broaden our portfolio of engaging content and quality products. We feel we're positioned to deliver profitable growth as we execute on our business plan in 2011 and beyond."
On a brighter note, Martha's merchandising and publishing revenue continues to grow.
Hopefully MSLO's broadcasting team can figure something out. Things are just not working out with Hallmark…
[Image via WENN.]