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Pedestrians will be a little safer soon. If they get hit by a 2013 Volvo V40, at least!

The newest Volvo model is the FIRST-EVER car to utilize pedestrian airbag technology and will make it's debut this week at the Geneva Motor Show.

According to sources, a sensor on the front bumper registers contact between a car and pedestrian, which then triggers the release of an airbag from a section of the hood closest to the windshield (as seen in the picture above).

Basically, the new feature softens the blow for any pedestrian unlucky enough to land against a windshield after a speeding vehicle launches them into the air.

Pretty cool, right? This isn't the first time Volvo has been a leading innovator in safety features either.

The car company was the first to implement the three-point safety belt, safety glass, and the first to offer the frontal airbag, which has since become a standard in all new automobiles.

Tags: 2013, bumper, features, geneva motor show, pedestrian airbag, safety, v40, volvo, windshield