The project is described as:
"'Buy Love Here' is a pop up and exchange shop, where for one day money will have no currency. The shop is the brain child of British comic Russell Brand and will take place between 2pm and 6pm on Thursday the 27th of May 2010, at The Beverly Center in Los Angeles.
The idea is to raise debate about the scale of consumer culture and to promote the re-use of products in a surplus society. It is a social experiment to examine shopping habits whilst providing an opportunity for Russell to speak directly with the public and gauge opinion. The day will be filmed as part of an ongoing documentary Russell is currently filming about the pursuit of happiness."
Sounds pretty cool — we plan on checking it out!
What do U think?
[Image via WENN.]