Well isn’t this special?!!
Ray-J and Sophie Monk make an unlikely duo, but the two are teaming up in the fight against “any kinda ingrown hairs” and hawking an ingrown hair serum called Prince Reigns.
If you think this sounds cray cray, watch the promo (below) and hear Sophi tell U to use the product or she’ll “pop a cap in yo a$$”
Hellz to the yeah!
Press that play button AFTER THE JUMP!!!
Tags: celebrity endorsements, prince reigns, ray j, sophie monk
A new study has found companies are better off lighting their money on fire than paying a celebrity to endorse their product.
Adage studied every televised ad that aired in the first 11 months of 2010 and discovered celebrity ads either performed below or equaled the average lift.
There's a lot of reasons, but the most entertaining factoid was this: "the data show that relevance and information attributes were key missing ingredients from most celebrity ads".
The study also mentioned celebrities who bring in big bucks at the box office doesn't mean they'll do the same for business.
We're pretty sure companies could care less about these findings, but it's inneresting.
Tags: adage, celebrity endorsements, money, not worth it, waste of money