Adam Levine is quite the multi-tasker: Maroon 5 frontman, adult ADHD medication rep, The Voice host, avid twitterer, perhaps the newest cast member of American Horror Story, and now…scent maker!!
We recently posted how Adam's The Voice co-host Xtina teased Levine for his hypocritical stance on celebrity fragrances and now he's defending his change of
Adam says about his complete 180:
"People do this to make money, I’m not going to lie to you…Obviously, there’s a financial part to this as well. But there are other things that come into play, too, and I’m not just going to sign off on something if I don’t love it. I want to tailor it to me as much as humanly possible.” Levine loves “architectural, very basic craftsmanship — simple and elegant. This will reflect that, absolutely.”
222 by Adam Levine will hopefully be available May 2013, but he's not stopping there!
He plans on creating a set - one for males, one for females:
“The occasional anomaly aside, men and women are too different…So we’re going with men’s and women’s scents…They’ll be the scents of greatness.”
We can't help but wonder what Adam's "greatness" smell like. Ha!
[Image via Ramey Pix.]
Tags: 222, 222 by adam levine, adam levine, celebrity fragrance, fragrance, maroon 5, perfume, the voice, twitter