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Adam Levine Gives His Two Scents On New Fragrance

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Adam Levine is quite the multi-tasker: Maroon 5 frontman, adult ADHD medication rep, The Voice host, avid twitterer, perhaps the newest cast member of American Horror Story, and now…scent maker!!

We recently posted how Adam's The Voice co-host Xtina teased Levine for his hypocritical stance on celebrity fragrances and now he's defending his change of heart smell.

Adam says about his complete 180:

"People do this to make money, I’m not going to lie to you…Obviously, there’s a financial part to this as well. But there are other things that come into play, too, and I’m not just going to sign off on something if I don’t love it. I want to tailor it to me as much as humanly possible.” Levine loves “architectural, very basic craftsmanship — simple and elegant. This will reflect that, absolutely.”

222 by Adam Levine will hopefully be available May 2013, but he's not stopping there!

He plans on creating a set - one for males, one for females:

“The occasional anomaly aside, men and women are too different…So we’re going with men’s and women’s scents…They’ll be the scents of greatness.”

We can't help but wonder what Adam's "greatness" smell like. Ha!

[Image via Ramey Pix.]

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Christina Aguilera Teases Adam Levine For Joining The Fragrance Fam

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How are we not surprised??

Last year, Adam Levine tweeted his disdain for celebrity fragrances, saying he wished there was a ban on it.

But as we discussed earlier, the Maroon 5 frontman has changed his tune!! He's now creating his own fragrance — 222 by Adam Levine.

And who better to give him crap over it than his Voice co-star Christina Aguilera??

To poke fun at Adam, she tweeted

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Coming This December…Katy Perry's Second Fragrance!

Filed under: Katy PerryTwitterFragranz!

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Katy Cats rejoice!

Katy Perry announced on Tuesday she's launching her second fragrance and just in time for the holidays.

She

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Kourtney Kardashian Is Finally Getting Her Own Fragrance

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After years of patiently waiting, Kourtney Kardashian is finally getting her smelly moment in the spotlight and releasing her own fragrance.

Khloe spilled

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Dita Dishes On Her Ditalicious Fragrance

Filed under: Dita Von TeeseFragranz!

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In just a few months, Dita Von Teese is launching her signature scent and she is one proud perfumier.

The burlesque super star said of her fragrance:

"It’s a fragrance for everyone, and I’m really proud of the level of sophistication we reached both with the packaging and the fragrance. There’s no fruity vanilla bullshit. I’m sorry, but you know what I mean? A lot of celebrity fragrances are fruit, vanilla, and I wanted something for grown-up girls."

Dita's signature scent hits shelves in Australia this fall and international markets sometime in 2012.

[Image via WENN.]

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Celine Dion's Launching A Signature Scent

Filed under: CanadialandCeline DionFragranz!

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Celine Dion is adding to her $850 million fragrance empire!

This September the singing sensation will debut her ninth perfume under Coty Beauty called Signature.

The new scent has notes of mimosa blossom, pink lady apple and juicy guava. It will also include wood notes because it reminds Celine of her Canadian childhood.

Will U be buying Celine's latest stank???

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Selena Gomez Inks Her Own Fragrance Deal

Filed under: Selena GomezFragranz!

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Selena Gomez is entering the celebrity fragrance world.

The singer slash actress has signed an exclusive deal with extreme sports and adventure-themed lifestyle brand Adrenalina to develop, manufacture, and distribute her scent all over the world next year.

Adrenalina CEO Ilia Lekach said in a press release:

"We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."

As exciting as this news is, the pairing is downright weird.

You'd think someone as high profile as Selena would sign with Coty or Elizabeth Arden and not some extreme sports company.

Thoughts???

[Image via Adriana M Barraza/WENN.]

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