Gisele Bundchen recently launched a new contest in Brazil's shantytowns to discover talented beauties where one lucky winner will receive a modeling contract!
Bundchen, who was discovered in a São Paulo mall, said of the new initiative:
"I feel privileged to be the sponsor of this project."
Gisele's project is backed by the Central Union of Slums which is geared toward "boosting slum dwellers' self-esteem."
We're glad to hear about such an amazing cause, and can't wait to see the outcome!
[Image via Flashpoint/WENN.]