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EXCLUSIVE! Kardashians' Khroma Vs. Chroma Battle Heats Up

Looks like this beauty dramz is not going to settle down anytime soon.

And we kinda love it!

Chroma Beauty, the high-end makeup line that has accused the Kardashians of stealing their name and confuzzling their customers, has hit back at Khloe Kardashian's claims that her and her sisters' name for their Khroma Beauty line came about organically.

Michael Rey, co-owner of Chroma, commented on the name issue exclusively to CoCoPerez.com, saying:

It's a shame that Boldface Licensing and Branding, the company that teamed with the Kardashians in creating their new makeup line, didn't do their homework. The Kardashians might have considered themselves clever when picking the name 'Khroma' for their new makeup line and spelling it with a K, but they ought to have known that we, Chroma have been doing business from our studio right here in Beverly Hills using 'Chroma' as a trademark for the past 12 years on our quality products and services. It seems hard to believe that the Kardashians and Boldface Licensing and Branding had not heard of, or seen our studio. Their actions have caused great concern and confusion with our clientele. Therefore, we have taken the action of filing both a lawsuit for trademark infringement and a motion for preliminary injunction to prevent further damage to our brand. We did not seek this battle but we will continue to do whatever necessary to defend the Chroma brand.

Uh oh, looks like the gloves are off!

And lest we forget, there is still the issue of that other Kroma makeup line suing the sisters for trademark infringement.

We're exhausted just trying to keep all the names straight!

Can't they all just kiss and make up?

[Image via Khroma Beauty]

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