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Diddy Gets Down With Ciroc & His Kiddies On New Year's Eve!

Diddy definitely knows how to spread the holiday fun, and since he did it big for Christmas, his New Year's Eve celebration was NOT gonna go unnoticed!!

With his twin daughters D'Lila Star and Jessie James rockin' out with him on a boat, the media extraordinaire brought his vodka brand Ciroc to PAR-TAY it up into the night.

The girls did not participate in the drunkenness, but his guests Eddie Murphy, Keenan Ivory Wayans, Neyo and Russell Simmons probably did, as they were on board as well!!

Take a gander at Diddy and his babies ringing in 2013 (above)!

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Nikki Reed Teams With Diddy For CIROC Safe Rides Campaign

Filed under: DiddyAlcohol

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Nikki Reed may play an immortal on the big screen in the Twilight movies, but she knows how important her safety is off camera.

That's why she's joining up with Sean 'Puffy P. Diddy' Combs and his vodka brand CIROC and Esquire for the CIROC Safe Rides Campaign.

CIROC brand ambassadors are going to be handing out "Safe Ride" cards on New Year's Eve!

Each card will be redeemable for transportation via taxi, black cars and limos!

Nikki said:

"This campaign is such a great way to help keep people safe. Its a wonderful resource for people during the holidays. It is always better to be safe than sorry. The holidays are such a busy time for everyone, that it's important to not only take responsibility for yourself but those around you, as well."

So if you live in New York, Miami, Houston, Chicago or Atlanta, maybe you should run around yelling about how much you love CIROC.

Then someone might hand you a Safe Ride card and you'll be able to make it home from your New Year's event in style! For free!

If not, you should still take a cab or arrange a ride because seriously, don't drink and drive!!

Way to back a good cause, Nikki!

[Image via Parade.]

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Florence Welch Stripes It Up For Kate Moss' Book Launch!

Hypnotic!

Florence Welch got her Eydie Sedgwick on Thursday night at the launch of Kate Moss' Kate: The Kate Moss Book in London.

The redheaded songbird was spotted outside of the 50 St. James in a nude and white striped Marc Jacobs dress that looked just smashing, baby!

With her bangs swept to the side, Flo completed her retro fabulous outfit with copper heels and a thin tan clutch.

It's so refreshing to see her in something that isn't billowy or ethereal.

Well done!

[Image via Will Alexander/WENN.]

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RiRi Rings In The New Year Without A Bra

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Oh la la!

Rihanna was feeling a tit bit nipply as she welcomed in 2012 in Miami on Saturday night.

The curly haired songstress pAArtied it up at

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Diddy Venturing Into The Tequila Business

Filed under: DiddyBusiness BlitzAlcohol

Pdiddy

Sean "Diddy" Combs has already turned alcohol into gold with his Cîroc brand of vodka, but now he's venturing to Mexico in an effort to make the world's finest tequila!

During a recent interview where he was promoting his vodka, the rapper and entrerpreneur teased his new business venture, saying:

"There isn't one particular tequila that I love and I've been spending a lot of time in Mexico. So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patrón."

Diddy is so confident that the tequila he'll be producing with a "true tequila artiste" will be the best in the biz, he even plans on challenging DeJoria, adding:

"I'll be challenging him to who makes the best, smoothest and most authentic tequila in the world."

You're setting our expectations pret-ty high with all that trash talk, sir! We hope this tequila lives up to them!

[Image via WENN.]

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Check Out The Photos From Rolling Stone's AMAzing Afterparty HERE!!!

rolling stone ama afterparty

Such a great time!!!!

Check out the photos (above, and below) from Rolling Stone's AMA afterparty, which took place at El Lay's RSLA Lounge, and was sponsored by Lady Footlocker VIP Program & Ciroc!

LOTS of celebs were in attendance, including Adam Lambert, Bill Maher, Gavin DeGraw, Matthew Morrison, Jenny McCarthy, and Kristin Cavallari!

Can't wait for next year's party!!!!!!!!!

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Diddy Jumps A Bull!

Filed under: DiddyAmazingCrazzzzyCow

Kobe Bryant can eat his heart out.

Diddy skips the car jump, and goes straight to a live bull!!

Check out the above video to see Diddy jump a bull.

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