The former wrestler believes he resembles "Hulk Boulder", a blond and mustached cartoon fighter that takes on Fred and Barney in the ring, only to be defeated by Bamm-Bamm. Hogan even claims that he used that name early in his career.
According to the federal lawsuit, Hulk "is shown humiliated and cracked into pieces with broken teeth, with the closing banner, 'Little Pieces…BIG TASTE!'" He also claims that he has been harmed by "the unauthorized and degrading depictions in the Cocoa Smashdown advertisements."
Ha! Get over yourself. Considering his family, we think he's suffered greater humiliation!
Watch the commercial (above) to see for yourself!