Coke is really bringing their advertising game into the future.
Not only are they bringing back those cute polar bears as their spokes'bears' (yay!) they are going to have a social media live cast of the bears appearing to watch the game on their website CokePolarBowl.com.
A family of polar bears will be watching the game as it happens and reacting to everything from touchdowns, to bad calls, to too sexy for the cubs lingerie commercials.
The bears have hundreds of reactions and will be live "puppeted" by Coke people, who will also be live Tweeting during the game on behalf of the bears.
A spokes'human' said:
"The trick is to be everywhere consumers are."
Which is not only on the TV but also on the internet where it's estimated (by us, and wrongly) that everyone will be watching the Super Bowl.
Unless of course they're watching the Puppy Bowl!
Regardless we can't wait to see the Coke polar bears back in action!