Subway, who set a new fast food price standard with $5 footlong subs, is stepping it
up down a notch and offering customers $2 six-inch subs!
A marketing chief at Subway's franchisee advertising fund says the chain is "showing folks a little love when everyone is fretting about the economic future."
However, if ya don't like meatball and plain cold-cut sandwiches, ya better start training yourself to because those are the only options available to cash in on this bargain.
Still, $4 for a footlong meatball sub is a fantastic deal for those that do enjoy the sandwich.
"It's a magical price point," says consumer psychologist Kit Yarrow. "What it communicates to consumers is that Subway is on their side."