Colorado Town Is The New Site For Bud Light’s ‘Up For Whatever’ Campaign, But They’re NOT Happy About It Because It Was Kept A Secret!
Woah! Talk about a big secret!
Crested Butte, Colorado (lol, Butte) is about to be the biggest party town in America when it becomes the site of Bud Light's Up For Whatever campaign.
The beer giant plans to literally paint the town blue, bring in street performers, as well as over 1,000 people who are up for whatever! Did we mention there will be a giant Twister game too?!?
Well, even though the ad campaign started during the Super Bowl, the festivities, which will take place Sept. 5-7 were kept a secret from the townspeople and they’re pissed!