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Heidi Klum's Shine-y Fragrance Ad

Filed under: Heidi KlumAd CampaignsFragranz!


After 5 months of waiting, we've finally got our hands on Heidi Klum's first ad for her debut fragrance Shine.

The Project Runway hostess with the most-ess made sure she wasn't overly Photoshopped in the ad. Heidi explains:

"You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can’t completely trick her. If people retouch me too much, I get upset — yes, you can help me out a little here and there, but don’t go overboard. I have one tooth that’s longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit — but I like that."

Well put, Miz Samuel!

Unfortunately for those wanting to smell like Shine, there's more waiting in your future because Heidi's signature scent won't be debuting until September.

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No Fragrance Deal For Clooney

Filed under: George ClooneyFragranz!


Coty Inc.'s put the kibosh on developing a George Clooney fragrance.

The silver fox was said to be in talks with perfumer, but his business peeps were asking for WAY too much money.

George's team reportedly wanted a multi-year deal worth more than $30 million.


A source explained:

"George seemed to be not that keen, unless the deal really made it worth his while. But Coty pulled out, saying this figure made the deal impossible."

Whatevs, it's not like the department stores needed another celebrity fragrance anyway.

[Image via Ivan Nikolov/WENN.]

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Heidi Klum Inks Fragrance Deal

Filed under: Beauty BuzzHeidi KlumFragranz!


We're kinda surprised this didn't happen sooner.

On Friday, Coty Beauty revealed supermodel turned businesswoman Heidi Klum is coming out with her own fragrance this year.

Coty's SVP of global marketing said of Heidi:

"Heidi has a unique position in the market. She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets."

Miz Samuel's already named her perfume Shine and is expected to hit shelves in September.

[Image via WENN.]

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Dita Talks Makeup & Fragrance Desires


Burlesque superstar Dita Von Teese says she'd love to have her own cosmetics line.

Dita, who does her own makeup and is writing a book filled with beauty tips, explains: "I want to do my own make-up line, because I feel like things are missing in the world."

She adds her line would include a matte lipstick because "that’s so hard to find these days."

But the sexy performer isn't stopping with makeup, she's also working on a fragrance!

Von Teese tells WWD:

"…What I really want to do is make my own fragrance. I don’t want to smell like anyone else. I have to talk to the smaller companies, because the bigger ones, like Coty, are like 'Well, not everyone knows your name, like the Kardashians or Victoria Beckham.' "

Why should that matter? It's the people who do know her name that are important.

[Image via FayesVision/WENN.]

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Lady GaGa Signs Fragrance Deal With Coty!

Filed under: Lady GaGaBusiness BlitzFragranz!


It's really true this time!

Beauty company Coty has finally inked a licensing deal with Lady GaGa to release multiple fragrances under her name.

Little Monsters can expect Gagita's first scent to hit shelves in the spring of 2012.

Will U be buying it???

[Image via FayesVision/WENN.]

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