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CoverGirl Goes For The Gold With Two New Olympic Faces!

Filed under: ZportzBeauty BuzzAd Campaigns

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CoverGirl just got a little bit sportier!

The cosmetics company is celebrating the 2012 London Olympics by tapping boxer Marlen Esparza and beach volleyball player Jennifer Kessy to promote two new limited edition products: LashBlast Volume Mascara and Outlast All-Day Lipcolor.

Kessy is BEYOND excited and says that being picked to represent the brand is a dream come true:

"[When asked to be a CoverGirl, I] thought I was being punked. I remembered all the times I stared at the ads in the magazines, and remembered that CoverGirl always writes the names of the models in their ads. I couldn’t believe my name was going to be next to my picture in a magazine. Best feeling ever!”

Wow, talented and humble!

Esparza added:

“I feel that I embody the image of CoverGirl and that anyone can be beautiful, and is deserving of beauty no matter what your personal situation is"

Congrats ladies!!! We can't wait to see your full campaign when it rolls out this May!

[Images courtesy of CoverGirl.]

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Sofia Vergara Is An Easy, Breezy, Beautiful CoverGirl

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A big congratulations are in order for Sofia Vergara!

The seksi Modern Family actress announced she's the newest face of CoverGirl and she couldn't be happier. She told People:

"I’ve always wanted to be a CoverGirl. I always loved seeing the pictures of the campaigns in magazine. My mother used to do her makeup everyday, and I used to watch her, just fascinated. I’ve always had a very good relationship with makeup; it’s one of my favorite things."

Sofia's also excited about bringing some much needed Latin flavor to the cosmetics company:

"When you grow up, you look up to girls in the magazines, and you never think you’re going to be that pretty, or that well made-up, or that glamorous. I love that I have the Latin flavor; Latin girls can relate to me, see what I’m wearing, see my makeup, my hairstyle."

Unfortunately they'll have to wait just a little bit longer. Sofia's ads won't debut until January of next year.

[Image courtesy of CoverGirl.]

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