rag & bone's popped their advertising cherry!
After nearly 10 years in the biz, the New York-based label decided it was time to release an ad campaign and who better to star in the very first one than Kate Moss!?
Marcus Wainwright, co-creative director of rag & bone, said of the Craig McDean lensed shoot:
"It wasn’t in a studio; it was just them on a derelict London street — Kate with minimal makeup, and Craig with a handheld camera and natural light."
David Neville added:
"Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage."
We think Mossy was the perfect choice, especially for their first campaign. Way to go balls out!
Check out the other picture (below). We really hope there are more coming soon!
[Image via Craig McDean / rag & bone.]
Tags: craig mcdean, david neville, fall 2012 ad campaign, first campaign, kate moss, london, marcus wainwright, rag and bone