Oh wow. Lilly Pulitzer fans take their shopping seriously!
The label's Target collection completely sold out in just one day! Well, actually it was more like hours.
Dubbed "Pink Friday" by fans because of the long lines and insane hype, it seems the odds sadly weren't in everyone's favor.
Between Target's site crashing and the limited amount of quantities on Sunday, not a single piece was left behind. And as it goes with most Target collabs, many items were available on eBay later that day with a crazy mark up.
We're talking at least double the prices.
The struggle was real! Just to prove it, read on for some our favorite tweets…
Sex & The City's very own Kristin Davis got in on the action, writing: