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Crocs Crafts New Looks: Wedges, Peep-Toes, Sneakers

crocs wedge

They're getting it!

Instead of spending hours on new ways to sell classic rubber clog, the team behind Crocs shoe realized variety in business is key.

Thanks to their new thinking, the numbers have seen a dramatic increase. In fact, 54% of current sales come from the new line of wedges, flats, and peep-toes.

CEO John McCarvel said of the epiphany:

"Our main focus today is getting new customers to understand that we're no longer just a clog. I think this is our biggest challenge as a brand today - getting people to take a look at us in a different way. We had to innovate our way out of the situation we had put ourselves in."

And that they did!

As we've previously discussed, Crocs is no longer falling down a bankrupt black hole and if business keeps going the way it is, it's going to be a while before they ever have to worry about that again!

Take a look at some of their new styles (below)! What do U think??

[Image via Crocs.]

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Crocs Keep Floating Up

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We were pleasantly surprised when Crocs hit its $1 billion mark, and we're happy to report the super light shoes are continuing their rise in sales.

So they're looking forward with an upbeat approach in their business tactics.

Crocs President and CEO John McCarvel explains:

The first quarter will be an investment quarter as the company continues to close underperforming kiosks and enter large retailers.

Actions such as taking distributors in-house, creating license agreements and geographic expansion are beginning to turn Crocs into a legitimate brand.

We are developing seasonally appropriate products including a broader line of sneakers and boots that will allow us to stay relevant. Early feedback on the line, coupled with early pre-books, indicates we’re making good progress.

That's great!!

Always important to adapt!! Very important to add in some variety too!!

[Image via AP Images.]

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Crocs Make $1 Bil In 10 Years!

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Squishy comfort!!

The rubbery, heavenly-feeling shoe company will hit the one billion dollar mark by their tenth birthday.

While some lovers of Crocs grew fearful when the company underwent a massive sell-off last October, but things are looking up!

John McCarvel, Crocs president and CEO, said in a statement:

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Quote Of The Day

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"I happen to think no one over the age of 10 should buy Crocs, unless you are Mario Batali."

Words of wisdom from Marie Claire fashion director and Project Runway judge Nina Garcia.

[Image via Mr Blue/WENN.]

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Fab Flats!

High heels are the one of the only things girls love to hate.

You love them because they're sexy, but at the same time you hate them because they hurt like a mother.

So for those days when you can't bare to wear those towering stilettos, our CoCoPerez.com correspondent Jeannie Mai has picked out some fab flats that your feet will love!

See all her picks in the clip (above)!

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Stylish New Toning Crocs

Filed under: Fitness

These look totally fab! Especially considering how horrible the old Crocs were!

Due to the rounded pads on the bottom, the Crocs provide a slight imbalance that gives the person wearing them a mini workout with each step they take.

We won't be wearing these to the club anytime soon, but they look great for daytime use!

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Are These The New Crocs???

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There's a new shoe making their way into celebrity closets that could make those fug Crocs old news.

The Wörishofer, a more aesthetically pleasing sandal with a cork sole, is said to be just as comfortable as Crocs and even help relieve foot pain.

Celebs like Maggie Gyllenhaal and Kirsten Dunst have already been spotted off the red carpet sporting the comfy and pain-free shoes.

Wörishofers retail in boutiques for around $60 and come in array of styles and colors.

U like?

[Image via Ramey Pix.]

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