The journalist and former Piers Morgan Live host took shots at the famous couple while featured on a segment with Good Morning Britain on Tuesday.
"We don't have to watch more do we? I don't think it's good. You get these celebrity parents and they bang on about protecting their kids and they go on about privacy and then they're Instagramming this 11-year-old to gazillions of people, trying to make him a star like Brooklyn [Beckham] is now a photographer."
Sounds a little harsh.
BUT Piers didn't stop there. He continued:
"Can't they just be kids, really? Then when they leave school they can make their own decisions and if they want to go into this kind of thing then great. I think it's shameless. We all go 'ah, it's that cute', but I don't think it's good for him."
It almost sounds like the 51-year-old is missing the point. Are David and Vic not allowed to be proud parents?
Or does it make a difference because they each have millions of followers??
Ch-ch-check out the "shameless" video (below) and let us know what U think: