With a lawsuit looming over their heads, Cadbury has doused the flames and issued a public apology to Naomi Campbell for comparing her to chocolate in one of their ads.
The candy company posted the following on their website:
"Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing for Cadbury Dairy Milk Bliss.
We have been in discussions with Naomi's solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue."
Upon reading the apology, Naomi said she was 'pleased', but also upset it took them so damn long.
The super explained to the Guardian:
"I'm pleased that Cadbury have made a 'sincere apology' in regards to their Bliss ad campaign. The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology. I hope they and other multinationals can learn from this; that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straight away goes a long a way. Better still they should avoid causing offense in the first place which is best achieved by having greater diversity at board and senior management level."