Lawyers for Gucci and GUESS kicked off their copyright infringement battle in a New York federal court on Wednesday.
Here's the deets: in 2009 the Italian fashion house sued the jeans company for knocking off $200 million in Gucci product by "using a variety of design elements, including a block letter 'G', a combination of green and red stripes and diamond-logoed motifs".
Gucci's lead attorney Louis Ederer said in his opening statement:
"This case is not about following fashion trends. Itâ€™s about a massive, complicated scheme to knock off Gucciâ€™s best-known and iconic designs."
He also added they had a "clear intent" to make shoppers "think itâ€™s Gucci", but GUESS' attorney Daniel Petrocelli begged to differ. He fired back:
"Guess is not Gucci. It has no reason to be like Gucci and it did not scheme to be like Gucci…At the end of the day, itâ€™s got to show up in the product, the proof is in the product. Gucci fabric, Gucci this, Gucci swatches. This is how they talk. Thatâ€™s how they identify looks and feels and fabrics.â€¦This case is built on a house of cards. That you can create intent from whole clothing and run it back and collect $220 million."
And that was only the first day!?
This is going to be good!
Tags: daniel petrocelli, federal court, gucci, gucci vs guess, guess, lawsuit, louis ederer, trademark, trademark infringement