Despite complaints sent in by some offended prudes, the ASA has deemed David Beckham’s racy H&M ads good to go!
The gratuitous pics in question feature a topless David Beckham in all of his hawt glory posing for his bodywear collection for H&M.
The complaints stated that the soccer star’s pics were “offensive”, "irresponsible and contained material unsuitable for children to see."
And we BEG to differ!
Apparently the ASA has agreed, and found the pictures only “mildly sexual” and explained their decision by stating:
"The ASA noted that there was no explicit nudity in the image, and that the ad was for an underwear range. We considered that the nature of the product meant viewers of the ad were less likely to regard the ad as gratuitous or offensive, and considered that the poses and facial expressions of David Beckham were mildly sexual at most. While we acknowledged that some viewers might consider the images distasteful, we concluded the ad was unlikely to cause serious or widespread offence."
We couldn't be happier with their decision!
The pics are staying and that’s that!
Thank you lawd!!!
[Image courtesy of H&M]
Tags: ad campaign, david beckham, david beckham bodywear, david beckham for h and m, h and m, hm, offensive, underwear