A little old nuisance like disastrous ratings isn't going to keep Martha Stewart down!
Although her premiere on the Hallmark Channel - which marks her new partnership with the network - pulled in an audience of less than 199,000 viewers in its initial airing, all of the head honchos, including Martha herself, claim that they're not concerned - at least yet!
RBC Capital's managing director, David Bank, says:
“There is risk involved for both, but when you really think about what this is all about, it’s still a win for both companies — at least for now. Martha, whatever her ratings are, suddenly makes Hallmark more relevant. It’s no longer the ‘Little House’ rerun channel. It’s the Martha channel, and that’s a lot more valuable.”
Execs also claim that they knew it would be difficult garnering viewership toward the beginning of the deal, and Crown Media chief William Abbott explained "It’s awfully difficult to get noticed, even when you are Martha Stewart. We feel great about the show. But having said that, it’s TV — we’ve got to find an audience."
The show will now not only at 10am daily, but will repeat two more times, and be available for viewing on Stewart's website.
“It’s very important that the program is replayed on the Internet. We’re dealing with a few challenges here — like some people don’t have cable. Compelling programming always wins out, and we are working very hard — in the magazines, on Twitter, on blogs, in advertising — to tell everybody where they can find us. I like to build. Building is interesting. Building is pioneering.”
Let's hope that all is this building doesn't collapse in on itself!
That would be one expensive fuck-up!
What do U think?? Will Martha survive these shiteous ratings??
[Image via WENN.]