The UK's Debenhams department store is abandoning photoshop for swimsuit season. Instead, the retailer will be placing unaltered images in their windows with a sign saying: "We’ve not messed with natural beauty; this image is unairbrushed. What do you think?".
Debenhams creative and visual director, Mark Woods, explained their anti-airbrushing choice:
"As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images. Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.
Not only does it make sense from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images. As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.
We are proud to bring the issue of re-touching into the main stream when the likes of Britney Spears and Madonna are using unairbrushed but over-lit images as a shock tactic."
The new airbrush-free campaign made its debut in Debenham's Oxford Street windows this week. But before going wide with their new campaign, employees will be asking customers for feedback.
Not a bad idea. Maybe other retailers will catch on.
[Images via Debenhams.]
Tags: anti-photoshop, debenhams, no airbrushing, swimsuit season
If you're headed to the beach this summer, don't be surprised if you see men frolicking along the coastline wearing a Speedo. According to retailers sales of the itsy-bitsy man-kini are up.
UK department store Debenhams boasts that their Speedo sales were up 21% from last year, thanks to warm weather. One website is even saying internet searches for the swim garment were up 400%.
Dayum! That's a lot of men innerested in banana hammocks!
[Image via Fame Pictures.]
Tags: banana hammocks, debenhams, sales increase, speedo
See, Peaches. This is what can happen when you don't do heroine!
The ex-Miss Ultimo's little sister Pixie Geldof landed a gig for Henry Holland's new H! Collection for British retailer Debenhams.
Apparently she and Henry are close friends and the designer dubbed the 19 year old his muse for the collection, which he hopes will "increase accessibility to my designs and create a high-fashion yet wearable range with widespread appeal".
Pixie said of her new modeling job:
"I am delighted to be a part of the Designers at Debenhams portfolio and to be working alongside a brand of such heritage"
Stay off the drugs and they'll be delighted too!
P.S. Way to butcher her arm in that plaid ensemble as well as her legs in the last photo!
Tags: debenhams, henry holland, miss ultimo, pixie geldof