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The End Of An Era? UGG Boots On The Decline

Could the days of eskihoes be numbered!?

In their third quarter earnings report, Deckers Outdoor Corp. said UGG profits dropped 31%, which they're blaming on warm weather and price increases.

To remedy the situation, Deckers plans to cut prices on certain styles, but some analysts don't think that's enough.

For example

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UGG Australia Wins $686 Million From Websites Selling Fakes

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UGG Australia has scored another mayjah victory in their ongoing battle with online retailers selling fUGGs!

A judge recently awarded Deckers Outdoor Corp. $686 million from two lawsuits filed against more than 3,000 China-based websites hawking the counterfeit UGG products.

The funds were seized through hundreds of financial accounts held by the counterfeit sites, including PayPal, which is a big deal in and of itself since it's nearly impossible to collect from overseas merchants.

Judge Ronald Guzman also granted Deckers a permanent injunction against the fake domains, meaning they can fire off notices of contempt to defendants via email if they find they're conducting shady business elsewhere on the net.

You've been warned fUGG sellers!

[Image via WENN.]

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UGG Australia Slowly Winning Counterfeit Battle

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Deckers Outdoor Corp. must be patting themselves on the back right about now.

In 2010, the UGG makers engaged in an anti-counterfeit war and judging by the figures they won the battle.

On December 23rd they seized 244,648 pairs of fUGGs in China, which added to the other 154,829 pairs they were able to snatch up throughout the year.

As if that wasn't enough Deckers successfully shut down 4,783 websites selling fake products and removed 30,444 eBay listings.

Wow.

In a statement, the US based company said they "will continue to work with lawmakers, customers and policing authorities, and through our own initiatives, to ensure that fake product is seized and destroyed and counterfeiters are punished."

[Image via WENN.]

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UGG Vs. Emu

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The US-based company that owns UGG Australia has filed a trademark infringement lawsuit against their competitor Emu Australia, claiming they're "deliberately confusing customers".

Emu's response? They're amused.

Ha!

A representative for the Australian shoe company said in a statement:

"The fact that UGG Australia has filed a lawsuit against a company for misleading consumers makes us laugh down here in Australia."

Emu goes on to say there's already 70 registered trademarks in Oz and New Zealand that include the word 'ugg', which is used to describe a pull of sheepskin boot.

Decker has already been in court with another Australian company over the use of 'ugg' and lost, which probably explains why Emu's so amused that they'd try and do it again.

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