Knowledge is power…and potentially profitable!
Scientists at Emory University are doing studies on teens listening to new tunes, and they've discovered brain responses that could help predict the commercial success of songs.
According to the scientists, "at the level of cells and synapses, teen-age brains simply find some songs more rewarding to hear, even when the listeners say they don't like the tunes on questionnaires and surveys." Fascinating!
Here's what neuro-economist Gregory Berns had to say about the study:
"The punch line is that brain responses correlated with units sold."
And here's what Stanford University marketing professor Baba Shiv had to say about it:
"This research shows that the brain activation is able to predict what music is going to become popular two or three years from now. We have to wake up to the notion that these instinctual brain functions can have predictive value."
Very cool! This could open up lots of new jobs that never existed before! Def Jam with their own in-house scientists? It's the future! LOLz.
What do U think about this? Will scientists become increasingly involved in predicting radio hits?
[Image via WENN.]
Tags: bab shiv, brain, commercial success, def jam, emory university, gregory berns, new tunes, prediction, radio hits, scientists, stanford university, teenagers, teens