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Dramz Goin' Down At Beyonce's House Of Deréon!

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It’s business as usual in Beyonce’s world!

Two years ago, the company she started with her mom Tina Knowles, Beyond Productions LLC, was acquired by Li & Fung.

In that time, Bey’s Deréon labels haven’t been doing too well, so LF is changing their direction.

That sounds familiar!

This dramz has caused Beyond Productions’ former CEO Philip Davis to leave the company and over 15 people have been fired!

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London's Calling Beyonce's House Of Deréon

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Beyonce and Tina Knowles' clothing line House of Deréon is crossing the pond!

In September, Beyo will launch the label's fall collection at Selfridges, which happens to be one of her favorite UK department stores.

Mama Knowles said the collection is inspired by the idea of a "city jungle" and mixes "tribal cues with edgy silhouettes". She adds:

"The combination of colors, exotic prints and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own."

We can't wait to see it!

[Image via WENN.]

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Beyonce's Shoes Dubai Bound

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Exciting news for Beyonce fans who live in the Middle East!

The designing mother/daughter duo announced they're launching Dereon footwear to Dubai just in time for the holidays.

The two entrepreneurs have partnered with United Arab Emirates based company Level One to distribute and market their line starting in Dubai and on to Lebanon, Saudi Arabia and Egypt in the spring.

But they're not stopping there!

Phillip David, President of Beyond Productions, revealed Dereon will be entering northern Europe in the fall of next year.

[Image via WENN.]

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Beyonce Wants You To Get Inked By Dereon

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After appearing heavily inked in the new ads, Beyonce's coming out with her own temporary tattoos!

The singer's clothing label Deréon teamed up with Temptu for the designs, which include the label's signature fleur icon, rocker bolts and chains, jewel baubles and spider designs.

The limited edition collections will be sold in standard and deluxe kits at Sephora starting November 1st, but if you're dying to have them you can get on a waiting list here.

We have a feeling these are going to be a hit!

Will U be buying an of Beyonce's tattoos???

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Did Beyonce Jack Someone's Legging Design???

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We'd expect this from Lindsay, but not Beyonce!

E-Label has accused the singer of stealing their leggings design after finding a pair in the lesser known label section of Topshop in London.

The design in question is a pair of studded leggings Beyonce wore in the new Dereon campaign, which looks awfully similar to Icelandic company's Heavy Metal Leggings.

E-Label admits they never copyrighted the design, but "the wide media coverage of Bey getting her leggings at Topshop last year is evidence enough if they want to eventually file a lawsuit".

Sounds like they're just wanting some money.

[Images courtesy of Dereon / E-Label.]

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Quote Of The Day

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"The inspiration for this look was Marilyn Monroe meets Angelina Jolie. I named her Jolie Monroe."

-Beyonce on her new Dereon ads.

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New Ads From Beyonce's Clothing Lines!

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If you thought the first ad was sexy, take a look at these!

More images have been released from the fall campaigns of Dereon and House of Dereon, with Beyonce modeling for both lines.

Even though they were styled differently, we think she looks amazing in each campaign!

Which ads do U like most???

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