Not only are we now desperately craving a Diet Coke, but we also really want to rock the shizz out of a kilt!
Marc Jacobs's latest ads for the non-calorie soft drink are just way too much fun, and in classic Marc style, the designer wore a seksi skirt for the occasion, somehow managing to make it look manly in the process.
If there's anyone who can make kilts popular outside of Scotland, it's him!
Model Ginta Lapina joins Marc for the playful shots lensed by photog Stéphane Sednaoui featuring the two living it up on giant Jacobs-designed Diet Coke bottles and cans.
Ah, we can just hear the snap of the tab on a can now! Music to our ears!
Ch-ch-check out the rest of the ads in the gallery (below)!
[Image via Diet Coke]