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Kate Upton Uses Her Body To Sell…DirecTV?

Filed under: Ad CampaignsKate Upton

DirecTV has come up with a new strategy to sell satellites: Kate Upton.

The Sports Illustrated cover girl is the latest celebrity to endorse the company's satellite TV service and all she had to do was toss her hair and prance around in a little bikini.

Poor thing. She works so hard for her money.

Ha!

Ch-ch-check out 23 seconds of Kate's bikini-clad body in the clip (above).

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Katy Perry Electrifies Pre-Super Bowl Party!!! Watch HERE!

Filed under: MadonnaMusic MinuteZportzKaty Perry

Katy Perry rocked it during the Super Bowl festivities!

While we are sad that she didn't get to join Madge during halftime, Katy wowed the crowd during a pre-game Super Bowl show for DirecTV.

Donned in a half Patriot/half Giant jersey, the superstar pumped up the crowd the night before the big game.

Check out Teenage Dream above and click the jump to see Katy get crazy during her set!

CLICK THE JUMP!!!!

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Katy Perry Gets Into The Super Bowl Spirit

katy-perry-in-versus-directv-pre-super-bowl-party.jpg katy-perry-super-bowl-pre-game-show.jpg

Katy Perry was in Indianapolis this weekend to partake in the Super Bowl festivities.

On Super Saturday Night, the girl with the blue hair attended DirecTV's Celebrity Beach Bowl After Party in a tri-color pleated Versus dress, a shaggy purple vest and Christian Louboutin sandals.

The following day, Katy walked around the sidelines before the big game in a football-themed getup complete with football earrings and a ring.

Which look did Miz Perry score more points in???

[Image via Getty Images.]

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NFL TV Rights Worth Over $3.2 Billion Per Year

Filed under: Business BlitzFootball

NFL worth billions on tv

Football is a pretty good business to be in these days because analysts say the National Football League's television profits are about to go up 60%!

An 8-year extension of the league's TV rights deal with broadcast partners CBS, Fox and NBC is promising the NFL $3.2 billion a year until 2021. That's more than double what they are raking in with their current contract.

But wait, there's more money to be had from the sport that every network wants a piece of. Sources report that previous deals with ESPN and DirecTV are expected to lock in another $6 billion in media fees for the NFL.

That's A LOT of money and it's only from the TV rights! Now imagine how much money the NFL is making with merchandise and ticket sales…

Can someone say, "CHA-CHING!"

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DirecTV Wanting To Take Away FX! Sons Of Anarchy Creator Says We're All Getting $^@&ed!

Filed under: TV NewsBusiness Blitz

sons of anarchy directv motorcycles

…if we have DirecTV that is…

So basically, there's a whole lotta drama going down between DirecTV and FX!!!

Last week, DirecTV let Fox Networks know they were about to drop their a$$es if they couldn't agree on carriage fees. So then Fox was all like hey let's extend this but according to them, DirecTV told them hellll to the no unless they agreed to their demands.

So DirecTV wants to "suspend" the networks beginning Nov. 1. Word went around, eventually landing in Kurt Sutters' ears. Being the creator of FX's big hit Sons of Anarchy, this is going to affect him a lil bit.

So this is what he has to say about it:

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Blondie Performs Heart Of Glass LIVE At The Guitar Center!

Filed under: Music Minute

Blondie's still got it!

Promoting her upcoming album, Panic Of Girls, which lands September 13, Debbi Harry and her band rocked her classic hit out at the Guitar Center.

We can't wait to see the full DirecTV Guitar Center Sessions episode! August 27 is how close?

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Jason Priestley Returns To TV!

Filed under: TV NewsCharlie Sheen90210

jason priestley returns to tv in new comedy series

On behalf of the countless fans of the original Beverly Hills 90210, we cordially welcome you back to TV, Mr. Priestley!

Last we heard from Jason P back in October, he was directing the Hallmark TV movie Goodnight for Justice with former 90210 alum Luke Perry starring/executive producing the project.

Tonight, Jason Priestley returns to TV with his new show Call Me Fitz, which is a comedy series that Jason has described in the following way:

"[It's] a lot of fun. It's booze, blow, it's perfect. It's Charlie Sheen on a Wednesday."

When we first heard about Fitz a while back, we were admittedly kinda bitter that he bailed on the new 90210 for this…but at least he's working again. Maybe the show will surpass our expectations!

For all the 90210 fans out there looking for a trip down memory lane, the show premieres tonight at 9 pm on DirecTV's The 101 Network.

Are U ready to let Jason Priestley back into your life?

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