The OWN curse continues!
Rosie O'Donell's return to television with her new show on the network, The Rosie Show, apparently only garnered a total of 497,000 viewers to its premiere telecast last night at 7pm, which although is a vast improvement from last year during the Discovery Health days, is much less than the premiere of Why Not? With Shania Twain, which pulled in a little less than double that with 839,000!
However, Erik Logan, president of OWN, asserts:
Tags: debut, decent, discovery health, lukewarm, network, own, ratings, rosie o donnell, the rosie show, viewership
Although Discovery was hoping to increase ratings - and revenue - by replacing Discovery Health with Oprah's OWN network, new rating comparisons for the new network in the third quarter of this year and Discovery Health's last year show that things are not looking too hot!
According to the adult viewership demographics:
Tags: comparison, demographic, discovery, discovery health, eek, oprah winfrey, own network, ratings, replacement
Earlier today, we mentioned that some fans were pissed because they couldn't get Oprah's new OWN network on their basic cable services.
Looks like there's still plenty of people who ARE getting the network, because OWN's New Years debut was pretty impressive!
During OWN's 12-12:30 p.m. debut, the network scored a 0.7 household rating, which is a 555% gain from the same time slot only four weeks ago, when the channel used to be Discovery Health.
Oprah's ratings were even better with the show Season 25: Oprah Behind the Scenes, which landed OWN a 1.0 rating in the 8-9 p.m. time slot and a 0.9 rating at 9 p.m. This marks a 500% jump from the same time slot four short weeks ago.
OWN became the third most-watched cable network during the night of Jan 1 in the 8 p.m. and 9 p.m. time slots.
Not a bad way to get things going, Oprah!
Guess we'll see if she can keep it up.
[Image via WENN.]
Tags: cable network, discovery health, own network, ratings