The trolling is strong with this Reno bakery!
You may remember when Dominique Ansel created the Cronut that made people everywhere flock to his New York shop… well, a Reno, Nevada bakery was inspired to make their own!
[ Related: Cronut Inventor Unveiling His NEW Sweet Treat This Weekend! Feast Your Eyes On… Ice Cream Sundae In A Can! ]
But Ansel was NOT happy and sent the bakery, Rounds, a cease and desist letter to stop calling their goods "Cronuts," since the commonly used term for a croissant donut is trademarked!
Rounds wasn't amused though, and went next level with their responses, in this perfect Twitter apology:
Tags: business blitz, comeback, cronut, Dominique Ansel, food, funny, legal matters, new york, Not A Cronut, NotACronut, Rounds Bakery, trademark, troll, twitter
Do you like dessert and waiting in long lines??
If you said yes to both well then we’re about to make your day!
Chef Dominque Ansel, the genius behind last year’s HUGE hit The Cronut, is about to blow all of our minds and taste buds again with his new confectionary creation, Ice Cream Sundae In A Can!
That sounds…good. Right?
Tags: bakery, can, charity, cronut, dominique ansel, east hampton, food, food porn, hamptons, ice cream, instagram, new york, restaurants, sundae
Dominique Ansel is going a little overboard with his voracious protection of his baby, the Cronut!
He might be the only one to make the original in the correct manner, but who's to say that someone trying to make a knock-off hasn't actually stumbled upon a superior version??
So we're gonna go ahead and give Victoria Beckham a break for tweeting about eating a 'cronut' even though it wasn't the trademarked version Ansel made (and subsequently called her out for not having)!
She tweeted the pic (above), which look a lot like Cronuts and are probably pretty decent Croissant/Donut hybrids, but she made the mistake of saying 'Cronut' even though Ansel has the term trademarked. BIG DEAL.
Here's what Ansel tweeted at her:
Tags: cronut, dominique ansel, food, tacky and true, twitter, victoria beckham, wacky