Everyone is beautiful in their own unique way, but it’s often hard for women to see the beauty within themselves.
Dove has proved this time and time again with their creative and thought-provoking ad campaigns, offering people fresh takes on what it really means to be beautiful.
Their most recent social experiment involved giving a variety of females “beauty patches” to wear for 12 hours a day over a period of two weeks.
The transformation the women go through within that time is awe-inspiring, and their reactions to learning the patch's secret ingredient is tear jerking — in the best way possible!!
Click play (above) to find out what happens!