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Jay-Z Joins Forces With Duracell To Endorse The Powermat

Filed under: Jay ZBusiness Blitz

Jay-Z Trust Duracell

Jay-Z is prepping his daughter's college fund and has signed a deal to be the face and voice of the Duracell Powermat JV, while acting as an investment partner as well.

The company behind the powermat technology says they picked him because "Jay-Z is power personified."

The rapper, on the other hand, says he is endorsing the product because he believes it is the technology of the future, explaining:

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