They've just been watching it later on, after Dancing With The Stars is over.
Someone over at Nielsen Co. has come to realize that this new-fangled thing called DVR has changed the way we all watch TV. No longer do we have to choose between two shows in the same time slot. We can watch one and record the other for later viewage.
With that in mind, shows that were once thought to be losing a lot viewers actually turn out to be getting quite a few. Take The CW's 90210, for example. According to stats, the show jumped 47% among adults 18 to 49 when DVR use over three days is factored in! That's huge!
The same seems to going for shows like Fox's House, ABC's Modern Family and NBC's Community, each getting huge jumps in the ratings after factoring in the DVR.
So think of it this way studio peeps - your show might not be the most popular, but at some point, it is getting watched!
That might mean more to 90210 than it does to Emmy-winning Modern Family, but still!