Since acquiring the company in October, BJ's e-commerce site received an overhaul with hopes that online sales increase from $5 million to $20 million over time.
Newly appointed CEO Susan Falkrevealed the brand's dresses are getting a makeover as well, to appeal to a larger audience. Falk explains Betsey's current designs are "too young" and alienated those who used to shop there.
Speaking of shopping, Madden also plan to take the number of boutiques from 65 to 100+ in the very near future.
It's ambitious, but sounds like a good plan to us.
We’re loving 4D technology. And apparently so is Ralph Lauren.
Yesterday, we mentioned that fashion house was celebrating the 10th anniversary of its U.S. e-commerce site and also the launch of its UK e-commerce site. And to do so they set up a major outdoor 4D show both in their NY and London flagship stores.
We showed you the behind-the-scenes clip yesterday of all the work that went into creating the effect.
But now check out the video above to watch part of the show last night in New York City.
We’re also hearing the added touch of spraying their Big Pony Fragrances scents in the air wowed the crowd.
Ralph Laurenknows how to celebrate. And spectators at their New York and London locations, on Madison Ave and New Bond Street, will get to witness that firsthand.
To celebrate the 10th anniversary of its U.S. e-commerce business and also the launch of its UK e-commerce site, they're putting together a Four-Dimensional light show tonight at the two flagship stores.
Basically, viewers will get to see a 4D show right outside the buildings which will include visual effects as well as breezes and scents of Ralph Lauren perfume timed throughout the show.
Check out the clip above to see a behind-the-scenes view of what it takes to create the effects.
And if you’re interested in seeing what it all might look like, check out a similar show put on for Sony in Madrid earlier this year after the jump. Amazing!