What a wonderful idea! We SO approve of this!
Whole Foods Market will be launching their first-ever Whole Foods Market Do Something Reel Film Festival, which is being held this April in honor of Earth Month, in an effort to “serve as reminder of small changes people can make for good while supporting budding green-genre filmmakers.”
Here are some highlights of festival deets from the press release:
"The festival will launch April 1, 2011, and travel to 70 cities across the U.S. in celebration of Earth Month."
"The film festival is a collection of six provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference."
"A portion of all tickets sales from the 'Whole Foods Market Do Something Reel' Film Festival will go towards a film production and development grant that will encourage filmmakers to continue making stories about the environment and the choices we make as consumers."
"Unlike larger destination festivals, 'Whole Foods Markets Do Something Reel' Film Festival will be held in movie theaters across the country in communities near Whole Foods Market stores. The festival will also feature filmmaker discussions, either in person or via Skype."
Bravo, Whole Foods! We seriously love this!
For those of you whose curiosity is piqued, check out the press release descriptions of this year's chosen films after the jump!