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Stella Gets Shady The Eco-Friendly Way

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Animal and earth lover Stella McCartney is following in Gucci's footsteps and coming out with a collection of eco-friendly sunglasses.

The five style collection includes three acetate plastic pairs and two bio-injected plastic. Both plastics are made of 54% natural and renewable materials like castor oil seeds and natural plasticizers.

The prices haven't been revealed yet, but you can expect to find these sunnies in stores this spring.

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World's Most Expensive Flip-Flops

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As if designer shoes weren’t expensive enough, now flip-flops have joined the high-end line. Sort of.

Chipkos has just released a one-of-a-kind pair of sandals said to be worth $18 $18,000!

The flip-flops were hand-painted by El Lay artist David Palmer and are being sold to help raise money to protect 100,000 square feet of endangered rain forest land.

At the same time, Chipkos is introducing their newest line of eco-friendly sandals which will reportedly protect one hundred square feet of the rain forest for each one sold.

Chipkos' Chief Nature Ambassador, Priya Jaggia, reveals:

"We believe that people are ready for a wearable badge to express their support for nature conservation.”

Fashion and charity? Nice.

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Vivienne Westwood Fights Poverty While Saving The Environment

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Vivienne Westwood has introduced a new handbag collection that's both eco-friendly and bettering the lives of some of the poorest people in Nairobi.

For her Ethical Fashion Africa collection the British designer provided jobs for over 7,000 people living in Kenya who handcrafted the bags out of recycled materials like electrical wiring, tent canvas, aluminum and plastic bags.

Dame Vivienne said of the project: "'This is not charity, it is work."

Westwood's bags are available on her website and Yoox.com and range in price from $49 for a keyring to $339 for a white crochet bowling bag or fabric bag.

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Boy Scouts Recycle Their Uniforms

Filed under: Fashion SmashionTopshop

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The Boy Scouts of America are going green with their uniforms.

The organization will soon offer jerseys made from recycled materials similar to those used in Topshop's eco-friendly denim line.

The three jerseys, "Americana" "Varsity Performance" and "Hiker", use REPREVE, a 100 percent recycled yarn fiber created from polyethylene terephthalate water bottles and pre- and post-consumer waste from manufacturing processes.

Pretty cool!

The Americana jersey is already available online with the others debuting this fall.

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Gucci's Seeing Green

Filed under: Fashion SmashionGucciSunglasses

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While other labels are designing for the future, Gucci's thinking about the planet.

The Italian fashion house has teamed up with Safilo to create a line of eco-friendly eyewear made from a new type of acetate "containing a much higher percentage of naturally occurring ingredients".

Roberto Vedovotto, CEO of the Safilo Group, explained:

"The acetate is the result of an extensive research to increasingly use material components of a natural origin. This initiative, together with the other ones that will come, is part of the long-term path for environmental sustainability that Safilo has decided to follow as part of its strategy."

In addition to the four green styles, the collaboration will also include shield sunglasses for men and women made from castor-oil seeds. They also plan to introduce eco-friendly packaging starting in 2012.

Pretty cool!

If you want to make the world a better place by wearing Gucci's eco-friendly glasses, prescription frames are expected to hit stores in September and sunglasses in October.

[Images courtesy of WWD.]

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Organic Jeans Losing Steam

Filed under: Fashion Smashion

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The New York Times recently published a piece that asked a pretty darn good question: where have all the organic jeans gone!?

A couple years ago a lot of brands hoped on board the eco-friendly band wagon, but now not so much.

Now companies are looking into sustainable ways to make their denim.

The senior director of the Textile Exchange explains:

"There has been a paradigm shift: it’s about water, toxic waste, scrap on the cutting room floor. Across the board we see companies figuring out how to do the right thing, do it in a way that’s economically viable, move the agenda forward and make a difference."

A good example would be Levi's latest attempt to better the earth with their WaterLess jeans.

Rather than using 42 liters of water to finish the jeans, Levi made it work with 28% to 96% less. The press release says by consuming less water, they're saving 16 million liters of water.

Not bad!

And as we mentioned at the end of 2010, Topshop is also getting eco-friendly with their denim by collaborating with Bionic Yarn.

Maybe all the other brands should give these two a call!

[Image via Getty Images.]

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Eco-Friendly Denim Comes To Topshop

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Topshop is following Gap's footsteps and getting eco-friendly with their denim.

The UK retailer collaborated with Bionic Yarn, which is backed by N.E.R.D's Pharrell Williams, on a 3 piece collection of sustainable denim made from plastic bottle fibers.

Amazing!

Pharrell says of the fabric: "the coolest thing about Bionic Yarn is that the fabric is actually superior to the average fabric…and the pieces look so good."

All three pieces launched on Monday and range in price from $70 to $100.

Hopefully this collab will lead to others, especially since there's so many bottles thrown away each year.

[Image courtesy of Topshop.]

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