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All tag results for eco-friendly

Gucci's Seeing Green

Filed under: Fashion SmashionGucciSunglasses

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While other labels are designing for the future, Gucci's thinking about the planet.

The Italian fashion house has teamed up with Safilo to create a line of eco-friendly eyewear made from a new type of acetate "containing a much higher percentage of naturally occurring ingredients".

Roberto Vedovotto, CEO of the Safilo Group, explained:

"The acetate is the result of an extensive research to increasingly use material components of a natural origin. This initiative, together with the other ones that will come, is part of the long-term path for environmental sustainability that Safilo has decided to follow as part of its strategy."

In addition to the four green styles, the collaboration will also include shield sunglasses for men and women made from castor-oil seeds. They also plan to introduce eco-friendly packaging starting in 2012.

Pretty cool!

If you want to make the world a better place by wearing Gucci's eco-friendly glasses, prescription frames are expected to hit stores in September and sunglasses in October.

[Images courtesy of WWD.]

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Organic Jeans Losing Steam

Filed under: Fashion Smashion

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The New York Times recently published a piece that asked a pretty darn good question: where have all the organic jeans gone!?

A couple years ago a lot of brands hoped on board the eco-friendly band wagon, but now not so much.

Now companies are looking into sustainable ways to make their denim.

The senior director of the Textile Exchange explains:

"There has been a paradigm shift: it’s about water, toxic waste, scrap on the cutting room floor. Across the board we see companies figuring out how to do the right thing, do it in a way that’s economically viable, move the agenda forward and make a difference."

A good example would be Levi's latest attempt to better the earth with their WaterLess jeans.

Rather than using 42 liters of water to finish the jeans, Levi made it work with 28% to 96% less. The press release says by consuming less water, they're saving 16 million liters of water.

Not bad!

And as we mentioned at the end of 2010, Topshop is also getting eco-friendly with their denim by collaborating with Bionic Yarn.

Maybe all the other brands should give these two a call!

[Image via Getty Images.]

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Eco-Friendly Denim Comes To Topshop

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Topshop is following Gap's footsteps and getting eco-friendly with their denim.

The UK retailer collaborated with Bionic Yarn, which is backed by N.E.R.D's Pharrell Williams, on a 3 piece collection of sustainable denim made from plastic bottle fibers.

Amazing!

Pharrell says of the fabric: "the coolest thing about Bionic Yarn is that the fabric is actually superior to the average fabric…and the pieces look so good."

All three pieces launched on Monday and range in price from $70 to $100.

Hopefully this collab will lead to others, especially since there's so many bottles thrown away each year.

[Image courtesy of Topshop.]

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Yotam Solomon's Oily Spring Collection

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Eco-friendly designer Yotam Solomon is doing his best to raise awareness about the environment, especially after what happened in the Gulf of Mexico this year.

His upcoming spring collection dubbed "Oil Spill" was inspired by the devastating BP oil spill, which he believes is "a major event in our decade and even century".

The 2011 collection includes a variety of heels, dresses and chic separates. Solomon has also pledged to donate a portion of sales to the Defenders of Wildlife and Natural Resources Defense Council for all the work they did in the Gulf.

Amazing!

What do U think of Yotam's collection???

[Images courtesy of Yotam Solomon.]

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Laila Ali Goes From Boxing To Beauty

Filed under: Beauty BuzzFragranz!

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Boxing legend Muhammad Ali's daughter Laila Ali is getting into the beauty business by launching multiple eco-friendly products.

The female boxer's collection includes Global Complexion skincare and Global Texture haircare that are both made from plant-based ingredients.

Ali's organic and hypoallergenic products also come in recyclable packaging and only cost $13.

Wow! Good for the earth and good for your wallet.

Laila also created two fragrances: KO for men and Laila for women that retail under $50.

[Image via Adriana M. Barraza/WENN.]

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Dog Poop Does Some Good

Filed under: Icky Icky Dog Poo

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Did you ever think that your dog’s waste could be used for something?? We sure didn’t!

However, thanks to artist Matthew Mazzotta who launched the Park Spark Project, a dog park in Cambridge, MA has created an on-site methane digester.

A what, you ask? Well, the idea is simple and of course eco-friendly.

People put the dog poo into an air-tight container and as long as they turn the crank to stir up the mixture (try not to think about that part…yuck) it produces methane which is a natural gas that is often used in our homes.

This methane created is then used in the street lamps in the park that will burn as long as people continue to put their doggie doo into the methane digester!

Neato!

[Image via AP Images.]

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Bono For LVMH

Filed under: Fashion SmashionBonoLVMHAnnie Leibovitz

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Earlier this year we mentioned how Bono might be appearing in ads for Louis Vuitton as they partly own Bono’s eco-friendly company Edun.

And it seems the rumors were true.

Appearing with his wife, Ali Hewson, Bono is featured in the new Louis Vuitton Core Values ad.

And no, they aren’t wearing Louis Vuitton clothing, instead Bono and Ali are each wearing clothes from their Edun line.

Edun, which was started in 2005, helps encourage trade with Africa and has a mission to rid the country of poverty.

The image, shot by Annie Leibovitz, shows the couple landing in a remote area of South Africa with the tagline reading “Every journey began in Africa.”

Louis Vuitton’s director of communications, Antoine Arnault, reveals, “When they go to Africa, they don’t go to see the beautiful landscapes: They’re there to help people. Theirs is a for-profit company.”

What do U think of the new ad?

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