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Check Out Gucci's Eco-Friendly Shoes

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First sunnies and now shoes!

Gucci is launching a new line of eco-friendly shoes made out of biodegradable plastic called Sustainable Soles.

The shoes will be available in ballerina flats for ladies in colors like blush, taupe, black, and Marola Green.

For the fellas, Gucci's offering low- and high-top sneakers with bio-rubber soles and vegetable tanned calfskin. They'll also feature a Gucci logo on the tongue that's printed in green on a recycled polyester label.

Gucci's green soles are expected to walk into stores at the end of June.

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[Image courtesy of WWD.]

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10 Tips On How To Be An Amazing Eco-Chic Parent For Earth Day!

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We're revisiting some VERY, VERY important eco-friendly tips for this Earth Day, April 22!

Living green means you want to conserve the earth for our children — but what about our children's children's children?

Teaching your kids the importance of living an eco-friendly lifestyle is SO important!

In case you missed it, here was a question from momma Sally in Arizona.

She asks our all things mommy expert, Amy Malin:

"Hi Amy. My husband and I want to be able to get our kids excited about living a green lifestyle. Any cost effective, fun and easy ideas?"

Amy's Answer:

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Jessica Alba Launches Her Eco-Friendly Brand, The Honest Company

Jessica Alba was just like most parents in that she was frustrated that there weren't more readily-available eco-friendly, non-toxic baby and child products on the market.

So, what does the smart businesswoman do?? Start her own line, of course!

The actress and mom of two has teamed up with environmentalist and author Christopher Gavigan to start an innovative and totally affordable line of safe and natural bath, skin, and cleaning products.

To hear more about Jessica's passion behind The Honesty Co., click the vid above and check out Honest.com!

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Jessica Alba Talks Baby Weight And Her New Eco-Friendly Baby Products

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After welcoming her second child, Jessica Alba quickly bounced back into being one hot momma. (Not that she isn't always hot and beautiful!!!)

The actress says that with Haven, she knew to make healthier choices during her pregnancy.

She adds:

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Plastic Water Bottles Forbidden On Set Of Black Swan

Watter Bottles Forbidden On Set Of Black Swan

Natalie Portman recently revealed that the director of Black Swan, Darren Aronofsky, forbid the cast and crew from using plastic bottles while on set. He instead supplied eco-friendly bottles and set up water stations.

Said Portman:

“Darren is a huge environmentalist and talks about it all the time. He made sure that there were no water bottles anywhere on set which is a huge deal. We should not have water bottles anywhere and we were drinking tons of water, obviously, because we’re dancing and expending so much energy.”

She continued:

“Everyone was given containers and there were things to fill it up on the set. At lunch every day, instead of having Styrofoam which most movies have, we got eco-containers instead of just wasting stuff that’s poisonous.”

Why isn’t every director doing this?!!

[Image via WENN.]

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Beware Of Environmentally Friendly Products That Aren't So Friendly!

Filed under: Oops!Busted!Sad Sad

new report shows that eco friendly products are lying

Brace yourself for some troubling news.

According to a new study, 95% of green products are not AS green as they're advertised to be on their labels. An overwhelmingly large number of these products contain misleading or unsubstantiated claims of environmentalism.

Here are some examples of infractions found on environmentally-friendly products:

-No proof of environmental claims

-Vague or poorly defined marketing language, such as the word "all-natural"

-Usage of fake labels to imply third-party certification or endorsement of eco-friendly claims

At the risk of spreading paranoia, it looks like those environmentally-friendly products you've been picking up MAY NOT be as friendly as you thought.

Guess the best course of action would be to do further research before picking up these products, whenever possible.

[Image via WENN.]

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