Study Shows Fake Election Stories Were Shared More On Facebook Than REAL News Coverage During The 2016 Race…
Looks like Mark Zuckerberg dropped the ball on this one…
BuzzFeed News recently conducted a study that revealed completely FALSE news stories actually performed better on Facebook — through shares, reactions and comments — than those from legitimate sources during the 2016 presidential race.
According to the site's analysis, 20 of the top-performing fictional articles from hoax outlets and super skewed blogs racked up a combined total of over 8.7 million shares, comments, and reactions in the last three months before the election.
Meanwhile, 20 of the top-performing stories from 19 major news websites — including New York Times, Washington Post, Huffington Post, and NBC News — only earned about 7.3 million shares, reactions, and comments.
That's kind of messed up, to be honest.
In fact, Darmouth College political science professor Brendan Nyhan agrees, telling BuzzFeed:
"I'm troubled that Facebook is doing so little to combat fake news. Even if they did not swing the election, the evidence is clear that bogus stories have incredible reach on the network. Facebook should be fighting misinformation, not amplifying it."
While we know we can't assume Hill lost the election because Facebook was allowing fake news stories to go viral, it is fair to point out that some people can be heavily influenced by stories shared on social media, whether they're real or not.
Not to mention,