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Checkmate! Prada Makes Chess Fashionable

Who says fashion can't be all fun and games!?

For the fall season Prada took their runway theme to heart and created a campaign featuring virtual Prada princesses playing a crazy game of chess.

As much as we love the playfulness of the campaign, Alexander McQueen did it first and a helluva lot better.

Check out the video (above) and tell us what U think!

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